Success in the beauty industry is highly linked to intuitively adapting to your consumer. Not only “who are they?” but what type of music do they listen to, what type of lifestyle do they want to live, where do they like to spend time? The more you understand them, the more you can develop products that will fit them like a glove. Knowing your consumer is the most salient factor to success in the beauty industry. Ravel clients operate in the durable goods, retail, healthcare and CPG categories.Perhaps more than any other industry, beauty is tied to culture. Ravel offers fresh qualitative, quantitative and ideation methodologies to extract customer insight and knit it together to create stories that inspire our clients to accomplish bold, new goals for their brands and businesses. The result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries. In 2019 alone, Curion tested 127,000 consumers across its San Francisco, Chicago, Dallas and New York metropolitan-area facilities.
Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities and world-class data insights. As a result, Curion clients mitigate risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Applying proven industry-leading, innovative methods to service over 65% of Global 100 companies, Curion works with its clients to determine what products consumers like and why they are liked and how.
#CURION INSIGHTS PROFESSIONAL#
“We’re extremely excited to gain a seasoned insights professional like Justin Doran and cannot wait to see how his work transforms Curion’s growth in the future.”Ībout Curion: Curion provides world-class quantitative and qualitative product insights. With Justin by its side, Curion is poised to fully capitalize on its acquisition of Ravel and continue growing exponentially throughout 2022. Working closely with Sean Bisceglia, Curion CEO, and the GSD and CSD teams, Justin will work to develop workflow and processes aligned with the evolving needs of both sales and insights-related functions. “I look forward to leveraging my deep Insights experience to assist our clients in driving their businesses forward & inturn, growing Curion’s Insights portfolio.”Īs well as collaborating alongside the rest of the leadership team, Justin will work alongside clients to leverage holistic insight strategies into long-term growth. “I am beyond excited to join Curion,” says Doran. His background perfectly positions him to merge Curion’s cutting-edge methodologies with Ravel’s for consumer empathy and understanding. Justin’s 15 years of experience leading the strategy and insights team at Well’s Enterprises and Tyson Foods brings a wide range of expertise to the table, from end-to-end product commercialization and innovation to consumer insights and analytics. As VP of Insights, Justin will leverage his uniquely diverse skill set and partner with clients to deliver unparalleled success as the insights team leader.
As part of Curion’s goal to fuel end-to-end product narratives spanning from innovation to post-launch, the company welcomed Justin Doran as VP of Insights on April 25th, 2022. Curion, a full-service product and packaging consumer insights firm, acquired Ravel in November 2021, an insights company specializing in front-end innovation insights.
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